BARCELONA, Spain, February 16, 2011 /PRNewswire/ - The GSMA today announced winners of the Mobile App Challenges (http://www.mobileappchallenge.com), a serial of skills-based competitions aimed at the app developer community. The 2011 challenges included the Brand App Challenge, the Band App Audition and the mWomen Base of Pyramid App Challenge.
Each individual challenge is designed to inspire developers to produce original mobile apps with very different end-users in mind. Winners were chosen for their creativity and power to call the criteria set off by the Challenge partners.
"There were some fantastic apps submitted across all three Mobile App Challenges and these winners truly be the most creative and innovative developer minds," said Michael O'Hara (http://www.gsmworld.com/about-us/leadership/gsma-officers/michael_ohara.htm), chief market officer, GSMA. "We are charmed to be capable to play with such forward-thinking partners and sponsors who appreciate and make the might of mobile."
Brand App Challenge - An exciting competition in which mobile application developers create "brand apps" for Coca-Cola under its Coca-Cola, Coke Zero and Diet Coke brands. Developers were tasked with submitting a picture of their mind or app based on counseling and objectives set out in a brief by Coca-Cola. Entries were allowed across a full array of mobile operating systems including Android, Apple iOS, BlackBerry OS 6, HP webOS, Symbian and Windows Phone 7.
The winners for the Brand App Challenge are: - Coca-Cola Winner: Share Happiness submitted by Mike VanBeneden. Thisapp helps people to connect, through social media, with others whoshare the same musical interests and likes. By sharing playlists andsocial connections being created through the use music a universallanguage is created and as a result, happiness is open from one userto another. Diet Coke Winner: RoboCoke by Pawel Kwiatkowski and Intelmind. An appthat aims to make Diet Coke become a beginning of positive inspirationfor simple but strange things that mass can do every day. Itinspires users to discover small challenges and pleasures around themand gives users personalised challenges based on user profile. Usersreceive personalised challenges to assist them "be extraordinary" intheir everyday life". Coke Zero Winner: Zero Heroes/Happiness meets Appiness submitted byJames Kane and Two Bulls. An app that leverages Coca-Cola's globalmarket presence to inspire consumers to participate in fun andrewarding games and challenges. This is effected by transformingCoke vending machines into game portals using augmented reality.
Band App Audition - A contest where developers create mobile apps for world-leading music artists seeking innovative ways to interact directly with their fans. Participating artists included Enrique Iglesias, Faithless, Metric and Muse, and the Band App Audition was conducted in partnership with the Featured Artists Coalition (FAC) and the Music Managers Forum (MMF).
The winners for the Muse, Faithless and Enrique Iglesias Band App Auditions are: - Muse Mobile Backstage by Steam Republic. The app creates a privateplace for fans to prosecute with Muse and co-create material and sharethat experience within their own exclusive "tribe". Muse MobileBackstage serves as a key hub for first-hand updates and behindthe scenes coverage, directly from the band's personal mobile phones. Faithless by Mediagates. The app includes content, online ticketing,two entertaining games and vote on remixes of selected Faithlesssongs created by adding guitar cords, piano, blowing on microphone forwind instruments and shaking the mobile for measure and scratch sounds. Enrique App by Darius Khan. The app has a warm and vivid featurelist including standard features such as news feeds, forums,discography, media players, image galleries, tour dates, biography andsocial currency/merchandise. It too has augmented reality viewers, abuilt-in m-commerce solution with the power to perform microtransactions, content protection and the Infiniwave - a real-timesocial interaction bringing people together through music.
The two runners- up for the Metric Band App Audition are: - Metric Phone App by Martin Madler. A feature-rich application whichallows the playback of audio samples. The fan wall can collect Twitterand Facebook messages of Metric as well as comments/replies of fans.Further features include browsing through photos fetched. Metric App by Darius Khan. The app has a warm and vivid feature listincluding standard features such as news feeds, forums, discography,media players, image galleries, tour dates, biography and socialcurrency/merchandise. It too has augmented reality viewers, abuilt-in m-commerce solution with the ability to perform microtransactions, content protection and the Infiniwave - a real-timesocial interaction bringing people together through music.
mWomen Base of the Pyramid Apps Challenge - This competition encouraged developers to create customised applications targeting women in underdeveloped countries. The shop for the mWomen Challenge was Vodafone.
The winners of the mWomen Base of the Pyramid Apps Challenge are: - Feature phone winner: NextDrop. In many areas of the developing world,water is exclusively available through pipes for a few hours at a time.NextDrop will mate with water utilities and consumer goodscorporations to offer a help that alerts consumers living withinthe same geographic region when water supply becomes available. Smart Phone Winner: TiendaTek by Frogtek. The majority of corner shopsin Latin America are run by women; however, often their efficiency islimited. TiendaTek, using an Android smartphone and a barcode reader,enables businesses to track transactions, identify areas forimprovement, receive education, connect to suppliers and sell virtualgoods, such as mobile pre-paid airtime and micro-insurance.
About the GSMA
The GSMA represents the interests of the global mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as good as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the development of the mobile communications industry.
For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, athttp://www.mobileworldlive.com or the GSMA corporate website athttp://www.gsmworld.com.
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