Thursday, August 12, 2010

Music is lead the way in creating imaginative brand .

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What do Simon Cowell, Faithless and Warner Brothers all get in common? They are all masters at creating brand partnerships in areas where many brands fear to tread.
Faithless have been both creative and open minded in the brand partnership that they have struck up with Fiat. Their new tv and Fiats new advert have effectively become one.